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Jocelyn officially launched media agency’s in-house brand, LayerUpWithJRT™ aka (LayerUp!) in Park City, Utah during the 2018 Sundance Film Festival where she was invited to moderate a panel discussion.


LayerUp! quickly garnered the interest and support of celebrities, C-Suite executives, members of the Goshute Tribe (Utah Nation), residents, and festival attendees from around the world. All expressed enthusiastic support for LayerUp! and displayed the “L” hand icon to assert the brand’s slogan, “Choose Your Voice!” Our proud proclamation defines LayerUp! and G.C.O.C.™ (Global Citizens of Consciousness/Change/ Color) ethos.

The Inspiration
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