Meet TheTeam

“Connecting people and communities with each other with the right BIPOC information - - is mission-critical.”
The LayerUp! Collective creates, cultivates, and connects “Curated Conversations” on domestic and international stages for
G.C.O.C. (Global Citizens of Consciousness/Change/Color.)
Together, we celebrate new heights of BIPOC excellence through promoting education,
transformed relationships, environments, institutions, and new business structures.

Event Production | Celebrity Procurement
Vivian Chew
A renowned music and event production executive. In 1998, she founded TimeZone International, the first and only US-based, black-owned company that provides many recording artists.

VP, Special Events | Social Engagement
Derrick Woods
Managing Partner of Boss Productions, Inc., a multinational Special Events firm that has long been recognized as a global leader in producing niche event platforms

SVP, Sales | Business Development
Ronda Williams
A global communicator and award-winning brand strategist and marketing expert. Ms. Williams oversees the brand development and coordination of a niche clientele base and pairs them with corporate America for product endorsements, sponsorships and advertising.

Director of Broadcasting | Program Development
Sheldon Shaw
A graduate of Centennial College in Toronto with a degree in Broadcasting, Radio and Television Programming. In 2012, he launched Potential Films, Inc., a video production and marketing company based in Toronto, ON.









