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Director of Broadcasting | Program Development

Sheldon Shaw is a graduate of Centennial College in Toronto with a degree in Broadcasting, Radio and Television Programming. In 2012, he launched Potential Films, Inc., a video production and marketing company based in Toronto, ON. With the slogan, “Wasn’t Filmed, Didn’t Happen,” Potential Filmsoffers video and photography services for brands that are looking to reinvent themselves or to transform their business idea into a reality. The company has also dabbled in the world of film. In 2016, they produced a documentary titled: “This Is for Toronto,” which focuses on entertainment in Toronto and the impact it has had on the industry. The documentary is distributed by AMC Networks and can also be streamed on the Urban Movie Channel. Currently, he is providing oversight of all closed-circuit programming designed for regional and network distribution for the “UnApologetically Jocelyn Taylor - Culturally Conscious & Curious”  Podcast Show.

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